The year 2020 has brought many unforeseen challenges, especially small to medium-sized businesses. As the Corona Virus Quarantine comes to an end, the world is beginning to pull itself together to get back to “business as usual.” Still, as businesses start to reopen, there may be questions on how to put the pedal to the metal and propel forward. A small or medium-sized business may want to consider hiring a Business Consultant to create a plan of action that can assist the business owner in regaining some of the losses that the 2020 pandemic aided. Also, a business consultant can create new ways to approach business dealings for the rest of the year and years to follow. The real question is, how do you know you are ready to work with a professional business consultant?
Not all business consultants are the same, and there are many offering their services in the wild world of the internet. A professional and reputable business consultant with a strong track record can, at the very least, provide a fresh perspective on business. Just because a company offers a useful product or provides a viable service doesn’t necessarily mean that they’re “Business-Savvy.” The minor details that a business owner may be unaware of maybe being swept under the rug, which can lead to devastating outcomes. A professional business consultant will explore the details of the company they are asked to work with and will spend time with the business owner looking at their approach to marketing, management, financing, branding, staffing, and more. They will be able to assist with a plan of action to resolve problems and create new ways to attract customers or clients. They may work with the business owner to update their business plan, training manuals, marketing budget and plan, hiring and firing guidelines, mission statements, and messaging.
One of the most devastating errors a small business can make is keeping the wrong employees. When starting a new business, owners will often hire the most readily available employees based on personal connections or cost-efficiency. This method can lead to long term commitments and loyalty from employees. But what does a business owner do when they unknowingly hire an incompetent or untrustworthy employee? Most of the time, the damage caused by this kind of employee can be irreversible as they can heavily influence the clientele’s personal opinion of the business. There is a saying that it takes 20 years to build a business, but it only takes 20 seconds to destroy it. If you have concerns that your business is failing due to the actions of a sour or disgruntled employee, a business consultant can examine the effects of said employee and let you know if they are worth keeping or canning. The flip side of this coin is that an employee could have untapped potential but not have the necessary training to make them the most valuable asset to the company. A business consultant can offer training and team building techniques for the staff, tapping into their undiscovered abilities, and allowing them the technical know-how to become your company’s most significant assets.
As the business world moves more readily towards the virtual playing field, many businesses are left wondering, “How can I use virtual marketing to fit my business platform?” Not every social media platform or virtual advertisement suits every business model. If misunderstood, it can make a business look unprofessional or disreputable. Staying up to date on marketing trends and being aware of licensing agreements sets the big players apart from the newcomers. Getting ahead of the virtual playing field now will separate the small-town businesses from the up and coming tycoons. Proper use of technology can quickly turn a small business into a business role model. With the overseeing eye of a business consultant, a small business can choose the platforms that are best suited for the product or service they provide. Technology is as ever-changing as the understanding of the human body or the vastness of outer space, but gaining a basic knowledge of how the business’s preferred use of technology works for the company can lead to more significant gains. Or if the business owner finds that this type of attention is better allocated to the product or service they provide, the business consultant can lead them to a tech guru whose primary focus is to keep up with the ever-changing virtual world.
If you are a business owner, and keep hitting roadblocks that are making it difficult to do what you do best, consider hiring a business consultant. Sometimes, the things that hurt us most are the things we don’t notice.
LongBar Creative Solutions is offering a 30-minute free consultation to discuss your business needs and see if hiring a business consultant is right for you. We offer half and full-day exploratory consulting onsite or via zoom as well as multiple days, onsite consulting packages.
Are you ready to go to the next level? Give us a call at 727.348.6682 or email Lil@LongBarcreatives.com