Brand Management Is Your Lifeblood

It’s no secret that starting up your own successful business is an extremely long, and complicated road. According to Forbes, 20% of all small businesses fail in their first year, and 70% of small businesses don’t make it to year ten. Although this may be discouraging for many entrepreneurs to hear, there is at least a consistent pattern in these failures. One of the biggest reasons small businesses fail is because there is a lack of vision and a lack of marketing plan. With so many resources available to business owners in today’s modern world, it’s almost ludicrous to run a company without any sort of brand management.

Simply marketing to your customers, however, is not enough to keep the lights on. According to Business Insider, a major flaw in many company’s marketing strategies is the ability to listen and communicate directly with their customers. Having the ability to assess the strength of your product in the market and adhere to requests is essential for building consumer relationships. 14% of small businesses fail because they neglect this aspect of marketing. This is why companies need to have a brand management strategy in order to keep their product relevant in the world.

At Longbar Creative Solutions, we work with you to ensure that your business’s message is clearly heard throughout every marketing platform. Whether you need to rebuild your website, do a full rebrand for your business, draw more attention to your company, or help spread your message and track its results, Longbar is here for you. We connect you with some of the best creatives, business managers, and marketing professionals in the industry to amplify your brand. We work with you so that your company becomes visible to the people you want to attract, all while you maintain focus on running your business.

Our strength stems from our “from the ground up” philosophy that we’ve developed. We take the time to get to know your company, your vision, and what you have done to get there. With our experienced business coaches, we can help your company connect the dots, and cultivate a substantially higher-quality clientele. This comes from a financial assessment, branding analysis, developing a long-term strategy, and coaching for yourself as a leader. Through getting to know your company inside and out, we can maximize the marketing and advertising capabilities that Longbar has at its fingertips.

In a recent study, more and more businesses have begun consulting with brand managers and business coaches to help them beat the odds and aid their market performance. It’s also been recorded that 86% of companies that invested in coaching feel as though they recouped what they invested, plus more on top. Major companies like Ford, Starbucks, and Southwest Airlines, have also turned to brand management after recent PR incidents made them realize that they needed to listen to their customers. With Longbar, we are not only able to give you branding recommendations, but we are also able to make these changes for you as well.

One of the biggest advantages that Longbar also has is the ability to get you published. Getting your book out there in the world will give your audience the opportunity to view you as a certified thought leader in your industry. Not only does this create an image of you as an expert in your field, but it gives you more opportunities for great PR as well. In a survey from BrightLocal, 86% of all customers check online reviews before they make a purchase. The more reviews your company has, the more visible it becomes online. Publishing your book can also add an additional stream of revenue for yourself and your company.

Through over a dozen different methods, Longbar Creative Solutions has the ability to help your company scale up the way you want it to. We spare you the headache of having to go through multiple contractors and meetings and get you what you need all through our business assessment. This will not only save you time but money as well. Give us a call today at 727-348-6682 and let us help you reach new levels of exposure that will help bring in new clientele for your business.